Lauren Habig
About Lauren Habig
Lauren Habig is the Senior Director of Demand Generation at Epicor, with extensive experience in marketing roles across various companies including KBMax, Atlatl Software, and Nestlé.
Company
Lauren Habig is currently employed at Epicor. Her role at the company began in 2022, where she ascended to the position of Senior Director of Demand Generation. Epicor provides software solutions for various industries including manufacturing, distribution, retail, and services.
Title
Lauren Habig holds the title of Senior Director of Demand Generation at Epicor. In this role, she is focused on developing and executing strategies that drive customer demand for the company's products and services.
Professional Background
Lauren Habig has an extensive background in marketing, particularly in demand generation and product marketing roles. Prior to her current role, she served as Director of Product Marketing for Cross-Platform Solutions at Epicor for seven months. She also held the position of Director of Marketing for KBMax at Epicor for two months. Her earlier experience includes serving as Director of Marketing at KBMax, Marketing Lead at Atlatl Software, Digital Marketing Manager at Nestlé, Marketing Manager at Salesforce, and Digital Marketing Manager at Hewlett-Packard.
Education and Expertise
Lauren Habig earned a Bachelor of Arts in History & Government from William & Mary, completing her studies in 2008. She has developed expertise in crafting impactful messaging across both external and internal channels. Her skills include creating compelling brand narratives and managing sales operations using platforms such as Salesforce and Hubspot. Additionally, she is proficient in marketing automation tools like Pardot and Hubspot for lead nurturing.
Demand Generation and Marketing Skills
Throughout her career, Lauren Habig has specialized in creating and executing comprehensive campaigns for brand narratives. She has a strong background in market intelligence, particularly within the manufacturing industry. Her experience also encompasses the use of marketing automation tools and sales operations management, which are essential for effective lead nurturing and demand generation.