Lizzy Gaston
About Lizzy Gaston
Lizzy Gaston is the Senior Manager of Product Marketing Strategy and Planning at Epicor, with a background in operations and artist training programs, and a strong educational foundation in project management and cello performance.
Current Role at Epicor
Lizzy Gaston currently holds the position of Senior Manager, Product Marketing Strategy and Planning at Epicor. Based in the Austin, Texas Metropolitan Area, she commenced this role in 2022. As a senior manager, she is responsible for developing product marketing strategies, planning, and executing marketing initiatives to support business objectives.
Previous Experience at The New York Times
Before joining Epicor, Lizzy Gaston spent 7 years as a Senior Manager, Operations at The New York Times. Her tenure there lasted from 2015 to 2022 and she worked both in New York, NY and remotely. During this time, she was involved in operational management and played a key role in devising and implementing processes that boosted efficiency and documentation within the organization.
Early Career at Carnegie Hall
Lizzy Gaston began her professional journey as a Coordinator for Artist Training Programs at Carnegie Hall's Weill Music Institute. From 2012 to 2015, she was based in New York, NY, where she coordinated artist training initiatives and contributed to the development and success of programs aimed at cultivating musical talent.
Educational Background
Lizzy Gaston pursued a diverse educational path. She studied Project Management – PMP at the NYU School of Professional Studies, completing it in 2017. Prior to that, she undertook graduate studies in Cello Performance at Ithaca College from 2010 to 2011. Furthermore, she holds a Bachelor of Music in Cello Performance from Lawrence University, which she attained from 2006 to 2010.
Key Contributions and Projects
Throughout her career, Lizzy Gaston has made significant contributions to various projects. She developed operational guidelines that enhanced documentation and efficiency in the sales-handoff process, positively impacting client retention and increasing lifetime value. She also defined the integration roadmap and managed the successful migration of a B2B advertising events CRM from MS Dynamics Great Plains to Salesforce. Additionally, she consulted on multichannel marketing campaigns to align them with sales goals and reported on ROI across different media, including social, email, print, digital, and experiential marketing.