Lori Steele
About Lori Steele
Lori Steele is the Demand Generation Marketing Principal at Epicor, with extensive experience in marketing roles across various companies in Austin, Texas.
Current Role at Epicor
Lori Steele is currently working as a Demand Generation Marketing Principal at Epicor in Austin, Texas. She began this role in 2022. Her work involves generating demand for Epicor's products and services, focusing on marketing strategies that drive customer engagement and conversions. This role emphasizes understanding and analyzing key performance indicators (KPIs) to ensure an effective ROI strategy.
Previous Experience at MapsPeople
Before joining Epicor, Lori Steele served as Head of Marketing at MapsPeople in Austin, Texas from 2021 to 2022. In this position, she led the marketing initiatives and strategies for the company. Prior to this role, she was the Senior Marketing Manager at MapsPeople for three months in 2021, also located in Austin. Her responsibilities likely included overseeing marketing campaigns, managing marketing resources, and enhancing brand positioning.
Former Roles in Marketing and Customer Success
Lori Steele has held several roles related to marketing and customer success throughout her career. She worked as a Senior Account Manager at Intellibright from 2020 to 2021 in Austin, Texas, focusing on customer success and digital marketing. From 2019 to 2020, she was a Sr. Marketing Strategy Lead and Customer Success professional at Tegrita Consulting Group. Her role at Intellibright and Tegrita Consulting emphasized strategic marketing initiatives and client relationship management.
Background in Marketing Project Management
From 2018 to 2019, Lori Steele worked as a Sr. Marketing Project Manager for PricewaterhouseCoopers via Liaison Creative + Marketing, operating remotely from the Austin, Texas area. This role focused on large-scale marketing project management. Additionally, from 2016 to 2018, she held a concurrent role as Marketing Program Manager for Liaison Resources, also for PwC. Earlier career roles include managing web content at Office Depot and serving as a Marketing Manager at Interlogix.
Educational Background
Lori Steele studied at Florida State University, where she completed a Bachelor of Science in Marketing. She also pursued minors in Communication and Psychology. This educational background has provided her with a solid foundation in marketing principles, communication strategies, and an understanding of human behavior, all of which are essential in her marketing roles.