Nitish Kumar
About Nitish Kumar
Nitish Kumar is a Senior Digital Marketing Analyst at Epicor Software, managing a substantial digital marketing budget and mentoring PPC specialists.
Title and Current Role
Nitish Kumar serves as a Senior Digital Marketing Analyst at Epicor Software. He has been with the company since 2021. In this role, he manages a monthly digital marketing budget exceeding $150,000 across multiple regions and explores new media vendors and advertising platforms for Search and Display ads. Additionally, he mentors PPC Specialists to align them with business goals and client expectations.
Previous Experience at Omnicom Media Group
Prior to his current role at Epicor Software, Nitish Kumar worked as a Search Analyst at Omnicom Media Group in 2018 for 2 months in the Bengaluru Area, India. Here, he was responsible for various search engine optimization and marketing tasks, gaining valuable insights and experience that he has carried into his subsequent roles.
Tenure at Tata Consultancy Services
Nitish Kumar was a Search Engine Marketing Specialist at Tata Consultancy Services from 2016 to 2018. During his time at the company, he honed his skills in search engine marketing and played a pivotal role in creating, implementing, tracking, and optimizing Paid Search campaigns for clients across the USA, UK, and Canada.
Early Career at SKYDREAM CONSULTING
Nitish Kumar began his career as an SEO Executive at SKYDREAM CONSULTING and Training from 2014 to 2015. In this position, he was responsible for launching new digital marketing programs and implementing their elements, thereby setting the foundation for his expertise in digital marketing and search engine optimization.
Education and Academic Background
Nitish Kumar holds a Bachelor’s Degree in Information Technology from Scope College of Engineering, where he studied from 2008 to 2012. His technical education has provided a strong foundation for his career in digital marketing, equipping him with the necessary skills to evaluate user engagement effectiveness through tools like Google Analytics and adjust strategies accordingly.