Olga I Yurchenko
About Olga I Yurchenko
Olga I Yurchenko is the Director of Demand Generation for B2B SaaS Products at Epicor Software, with extensive experience in marketing leadership roles across various regions and industries.
Company
Olga I Yurchenko is currently working at Epicor Software as Director of Demand Generation for B2B SaaS Products. In this role, she focuses on driving demand for the company's software solutions. Prior to this, she worked at ECI Software Solutions, holding several marketing roles over the years and contributing significantly to the company's growth in the B2B SaaS sector.
Title
Olga holds the title of Director of Demand Generation for B2B SaaS Products. Her expertise lies in leveraging market insights to create growth initiatives and implementing omnichannel campaigns that drive demand.
Education and Expertise
Olga studied at emlyon business school, achieving an MBA in B2B Marketing. She also obtained a B.S. in Business Administration from the University of Arizona. Her education laid a strong foundation in business management and marketing, which she applies to her roles in demand generation and marketing leadership. She possesses bilingual proficiency in English and Russian.
Professional Background
Olga's professional journey includes diverse roles across multiple regions. She has over two decades of experience working in the U.S., Europe, Australia, and the Middle East. Olga's previous roles include Senior Program Manager and Product Portfolio Marketing Leader at ECI Software Solutions, International Marketing Manager at Curves, and various positions at The University of Arizona South. She excels in creating and executing growth strategies and managing external agencies to ensure the delivery of high-quality marketing assets.
Leadership and Management Skills
Known as an accessible and supportive leader, Olga encourages learning, innovation, and risk-taking within her teams. She effectively manages marketing teams and collaborates with external agencies to execute campaigns across multiple channels. Olga uses data to guide all campaign optimization decisions, ensuring that her strategies are data-driven and effective.