Paul Zabel
About Paul Zabel
Paul Zabel is the Head of Module Demand Generation at Epicor, with extensive experience in marketing and customer acquisition.
Current Role at Epicor
Paul Zabel currently serves as the Head of Module Demand Generation at Epicor. He started this role in 2023. Paul is responsible for driving demand generation strategies and overseeing module-specific marketing initiatives that cater to the company's broader objectives.
Past Experience at Epicor
Before his current role, Paul Zabel worked as a Field Marketing Manager at Epicor from 2022 to 2023. During this period of one year, he managed field marketing activities and developed campaigns to drive engagement and sales opportunities.
Previous Roles at Bluestem Brands
Paul Zabel held several roles at Bluestem Brands between 2012 and 2022. His roles included Senior Marketing Analyst - Prospect Print, Digital Media, and Digital New Customer. He also managed new customer acquisition and analytics and reporting functions. These roles were based in Eden Prairie, MN, and involved substantial experience in digital media, marketing analytics, and customer acquisition.
Other Professional Experience
In addition to his extensive tenure at Bluestem Brands, Paul Zabel has held various positions including an internship in Project Management at the Minnesota Air National Guard, Marketing Planning Assistant at The College of St. Scholastica, sales roles at Gander Mountain and Wal-Mart Inc, and other positions in Tent Assembly/Rental Delivery and Food Service.
Educational Background
Paul Zabel graduated from The College of Saint Scholastica with a Bachelor of Arts in Management and Marketing in 2012. His education laid a solid foundation for his subsequent career in marketing and customer acquisition.
Skills and Expertise
Paul Zabel has extensive experience in both customer acquisition and customer loyalty programs. He is proficient in implementing testing strategies and analyzing key performance indicators. He is known for a strategic and detail-oriented approach to marketing, recognized by both internal and external teams.