Rachel (Smith) Abasi
About Rachel (Smith) Abasi
Rachel (Smith) Abasi is the Director of Customer References at Epicor, with over 11 years of experience in PR and communications.
Current Position at Epicor
Rachel Abasi currently holds the position of Director, Customer References at Epicor, having started in 2022. In this role, she is responsible for overseeing customer reference initiatives, focusing on building and maintaining strong customer relationships. Her responsibilities likely involve curating customer stories and testimonials to support Epicor's marketing and sales efforts.
Previous Roles at Epicor
Before becoming the Director, Customer References, Rachel Abasi served in several managerial roles at Epicor. From 2020 to 2022, she was the Senior Manager, Global Brand, Customer References. Between 2018 and 2020, she worked as the Senior Manager, Global Public Relations in the Orange County, California Area. Prior to that, she held the position of Senior Manager, Corporate Communications from 2016 to 2018. She initially joined Epicor as a Senior Specialist, Public Relations, Americas, from 2012 to 2014 in Irvine, CA.
Experience at GolinHarris
Rachel Abasi began her career at GolinHarris, where she gained extensive experience in the public relations field. From 2010 to 2012, she worked as an Account Executive in Orange County, California Area. Prior to that, she was a PR Specialist from 2008 to 2010. During her tenure, she supported nearly 20 different accounts, providing a broad spectrum of PR services and developing her expertise across various industries.
Educational Background
Rachel Abasi studied Public Relations and Communications at California State University-Fullerton. The combination of her education and extensive hands-on experience has equipped her with a deep understanding of the communications field, helping her to effectively lead teams and manage comprehensive PR programs.
Specializations and Industry Expertise
Rachel Abasi specializes in public relations, social media, customer advocacy, media relations, blogger campaigns, public speaking, analyst relations, event planning, and leadership. Over her career, she has amassed experience in the technology, consumer products, and non-profit industries. Her roles have involved leading global PR teams, managing social media and customer reference programs, and engaging in analyst and media relations.