Scott Olson
About Scott Olson
Scott Olson is the Senior Manager of Demand Generation at Epicor, overseeing a multimillion-dollar marketing budget and managing an international team. He has extensive experience in marketing roles across various companies, including LogicStream Health Inc. and Mediaspace Solutions.
Title
Scott Olson is the Senior Manager, Demand Generation at Epicor. He has extensive experience in marketing and managing demand generation initiatives.
Current Role at Epicor
Scott Olson currently holds the position of Senior Manager, Demand Generation at Epicor, based in Minneapolis, Minnesota. In this role, he is responsible for managing a fully distributed international team of demand generation-focused marketers. His efforts are targeted at growing the business and pipeline, focusing on North America and LATAM regions. He oversees a multimillion-dollar marketing and advertising budget and collaborates with various internal and external teams to achieve strategic goals.
Previous Experience
Prior to his current role, Scott Olson worked at Epicor as a Product Marketing Manager, Principal, where he served for 1 year. He also served as a Senior Product Marketing Manager at the same company. Before joining Epicor, he was the Senior Director of Marketing at LogicStream Health Inc. for 7 years. He has also held significant positions such as Chief Content Officer at Nimble Lifecycle, Director of Marketing at Mediaspace Solutions, Marketing Analyst/Technical Writer at Cooper Power Systems, and Communications Coordinator at LSS Data Systems and National Multiple Sclerosis.
Educational Background
Scott Olson holds an MBA in Marketing from Regis University College for Professional Studies. He also completed a Bachelor of Arts in English and Communication at Saint John's University. Additionally, he has a High School Diploma from Park Center Senior High, where he pursued College Prep.
Responsibilities and Expertise
In his current role, Scott Olson guides the development, design, and implementation of market-leading demand generation programs, tools, and guidelines. He drives pipeline growth and opportunities for an international team of territory managers and account managers. Scott actively engages in cross-functional collaborations with product marketing, creative, design, web, product development, sales, and executive teams to achieve company-wide strategic goals and growth.