Colin Kaster
About Colin Kaster
Colin Kaster serves as the President of Strategy, Digital Advertising, and Operations at Equity Commerce, where he applies a data-driven approach to enhance e-commerce performance. With a background in various analytical roles and a strong focus on multi-channel growth strategies, he is dedicated to promoting sustainable growth for clients.
Current Role at Equity Commerce :: Digital Advertising and Operations
Colin Kaster serves as the President of Strategy, Digital Advertising, and Operations at Equity Commerce since 2022. In this role, he employs a data-driven approach to enhance e-commerce strategies for clients. His responsibilities include optimizing digital advertising, pricing, and operational execution. Kaster focuses on multi-channel growth strategies, ensuring sustainable growth through effective advertising and operational practices.
Previous Experience in E-Commerce and Digital Advertising
Prior to his current position, Colin Kaster worked at Parallel as a Senior Account Manager from 2019 to 2022. He also held the position of Analyst at Parallel for one year from 2018 to 2019. His experience includes working at Target in various roles, including Inventory Analyst from 2017 to 2018, Planning Analyst from 2016 to 2017, and Business Analyst Intern in 2015. These roles provided him with a solid foundation in inventory planning, forecasting, and operational execution.
Educational Background in Finance
Colin Kaster earned his Bachelor's Degree in Finance from the University of Minnesota Duluth. His academic background has equipped him with the financial acumen necessary to analyze and implement effective strategies in e-commerce and digital advertising.
Expertise in E-Commerce Strategies and Digital Marketing
Colin Kaster specializes in various aspects of e-commerce, including SEO, conversion optimization, and inventory planning. His data-first approach allows him to help clients achieve their e-commerce goals effectively. Kaster's passion lies in optimizing digital advertising and operational strategies to drive sustainable growth for e-commerce clients.