Hendrik Laubscher
About Hendrik Laubscher
Hendrik Laubscher is an Amazon Brand Strategist and Analyst with extensive experience in e-commerce and content strategy. He has held various leadership roles at notable companies, including PriceCheck and Mamenta, and is the founder of Blue Cape Ventures, a research company focused on global e-commerce.
Work at Equity Commerce :: Digital Marketing Agency :: eCommerce Amazon Advertising Shopify
Hendrik Laubscher currently serves as an Amazon Brand Strategist and Analyst at Equity Commerce, a digital marketing agency specializing in eCommerce and Amazon advertising. He has been in this role since 2022, where he utilizes data-driven insights to develop and implement effective marketing strategies tailored for clients in the eCommerce sector.
Professional Experience in E-commerce and Content Strategy
Hendrik Laubscher has extensive experience in the eCommerce industry. He has held various positions, including Managing Director for Africa at Mamenta for four months in 2017, and Head of Content & Product at PriceCheck from 2015 to 2017. His roles have often focused on content management and product strategy, contributing to his expertise in eCommerce marketing.
Background in Research and Analysis
Laubscher has a strong background in research and analysis, having worked as a Lead Business Research Analyst at Live Shopping SA from 2022 to 2023. He also served as a Partner Analyst at Radicle for five years, where he contributed to marketplace research and insights. His analytical skills are complemented by his experience as a Contributor for Forbes from 2018 to 2020.
Education and Expertise
Hendrik Laubscher holds a National Diploma in Sports Management from Cape Peninsula University of Technology, which he completed from 2002 to 2004. He also pursued executive education in eCommerce at Harvard Business School, completing the Naspers Harvard Program in 2012. Additionally, he earned a Diploma in Software Development from Computer Training Institute in 2008.
Founding Blue Cape Ventures
Hendrik Laubscher is the Founder and CEO of Blue Cape Ventures, a boutique research company that specializes in global e-commerce research. Through this venture, he provides advisory services to early-stage e-commerce startups, focusing on content strategy, go-to-market strategy, fundraising, and partnerships.