Alessandra Gotbaum
About Alessandra Gotbaum
Alessandra Gotbaum is the Co-Founder and COO of Ergatta, where she has worked since 2019. She has a background in mathematics and creative writing from Columbia University and has held various leadership roles at MediaMath and Inside New York.
Work at Ergatta
Alessandra Gotbaum serves as the Co-Founder and Chief Operating Officer (COO) at Ergatta, a position she has held since 2019. In this role, she is responsible for overseeing the company's operations and strategic direction. Ergatta focuses on providing innovative fitness solutions, integrating technology with rowing workouts to enhance user experience. Gotbaum's leadership contributes to the company's growth and operational efficiency.
Education and Expertise
Alessandra Gotbaum studied at Columbia University in the City of New York, where she earned a Bachelor of Arts (BA) degree. Her academic focus included Mathematics and Creative Writing, and she completed her studies from 2007 to 2011. This educational background provides her with a unique blend of analytical and creative skills, which she applies in her professional endeavors.
Background in MediaMath
Before joining Ergatta, Alessandra Gotbaum held several positions at MediaMath, a leading technology company in the digital marketing space. She worked as Director of Enterprise Accounts/Platform Solutions from 2011 to 2016, followed by roles as VP, Global Account Lead from 2017 to 2019, and Senior Director, Global Activation, Data Management Platform for a year in 2016. Her experience at MediaMath equipped her with extensive knowledge in data management and global account strategies.
Experience at Inside New York
Alessandra Gotbaum was the Managing Director and Publisher at Inside New York from 2008 to 2011. In this role, she managed the publication's operations and editorial direction. Her work at Inside New York contributed to her understanding of media and publishing, complementing her later roles in technology and operations.
Early Education at Saint Ann's School
Alessandra Gotbaum completed her early education at Saint Ann's School. This institution is known for its emphasis on creativity and critical thinking, which likely influenced her academic and professional pursuits. The foundation she received at Saint Ann's contributed to her diverse skill set and career trajectory.