Saaj Parikh
About Saaj Parikh
Saaj Parikh is a Senior Director of Marketing at Ergatta, where he has worked since 2023. He has a diverse background in marketing and finance, having held various positions at companies such as Brandly Inc., Harry's, Inc., and Cambridge Associates.
Current Role at Ergatta
Saaj Parikh serves as the Senior Director of Marketing at Ergatta, a position he has held since 2023. In this role, he oversees marketing strategies and initiatives aimed at enhancing the company's brand presence and driving customer engagement. His experience in growth marketing and acquisition strategies contributes to Ergatta's objectives in the competitive fitness technology market.
Previous Experience in Marketing
Before his current role, Saaj Parikh worked at Ergatta as the Director of Growth Marketing from 2021 to 2023. In this capacity, he focused on developing and implementing marketing strategies that facilitated user acquisition and retention. His earlier experience includes a position as Senior Acquisition Marketing Associate at Harry's, Inc., where he worked from 2018 to 2020, contributing to the brand's growth in the personal care industry.
Education and Academic Background
Saaj Parikh earned a Bachelor of Science in Management from Boston College, majoring in Finance with a minor in International Studies. His academic foundation supports his analytical skills and understanding of global markets. Additionally, he participated in a Study Abroad Program at Istituto Dante Alighieri, University of Parma, which broadened his educational experience.
Early Career and Internships
Saaj Parikh began his career with various internships that provided foundational experience in finance and marketing. He worked as a Summer Associate Intern at Cambridge Associates in 2013 and as a Technology Banking Intern at RBS Citizens in 2012. These roles helped him develop critical analytical and research skills that he later applied in his marketing career.
Career Progression at Ergatta
Saaj Parikh's career at Ergatta began as a Growth Marketing Manager from 2020 to 2021, where he was responsible for executing marketing campaigns and analyzing performance metrics. His successful transition to Director of Growth Marketing and subsequently to Senior Director of Marketing reflects his expertise in driving growth and strategic marketing initiatives within the organization.