Anne Petschel
About Anne Petschel
Anne Petschel is the Director of Customer Marketing at Ergotron, where she has worked since 2022. She has extensive experience in marketing and consumer research, having held various positions at companies such as General Mills, Target Corp, and Post Consumer Brands.
Current Role at Ergotron
Anne Petschel serves as the Director of Customer Marketing at Ergotron, a position she has held since 2022. In this role, she focuses on developing and implementing marketing strategies that enhance customer engagement and drive brand loyalty. Her responsibilities include overseeing marketing initiatives and collaborating with various teams to align customer needs with product offerings.
Previous Experience at General Mills
Prior to her current role, Anne Petschel worked at General Mills as an Associate Channel Manager from 2008 to 2012. During her four years at the company, she contributed to channel marketing strategies and collaborated with sales teams to optimize product placement and promotions within retail environments.
Professional Background at Target Corp
Anne began her career as a Business Analyst at Target Corp, where she worked from 2004 to 2006. In this two-year position, she focused on analyzing market trends and consumer behavior to inform business decisions and improve operational efficiency.
Educational Background and Expertise
Anne Petschel holds a Bachelor’s degree in Business Administration with a focus on Marketing from the University of Wisconsin-Eau Claire, where she studied from 2000 to 2004. She furthered her education by obtaining an MBA from the University of St. Thomas - Opus College of Business, completing her studies from 2006 to 2008. Her academic background supports her expertise in market planning, research, and developing pricing strategies for consumer products.
Experience in Consumer Goods Sector
Throughout her career, Anne has gained extensive experience in the consumer goods sector. She worked at Post Consumer Brands as Associate Director of Shopper Marketing from 2012 to 2022, where she managed marketing teams and projects. Additionally, she held a position as a Consumer Research Intern at Miller Brewing Company in 2007, which further enhanced her understanding of consumer insights and market dynamics.