Bill Sanford
About Bill Sanford
Bill Sanford serves as the Senior Channel Marketing Manager at Ergotron, where he has worked since 2017. He has extensive experience in channel marketing and business development, having held various roles at companies such as Imation, Smead Manufacturing, and Archway Marketing Services.
Work at Ergotron
Bill Sanford has been serving as the Senior Channel Marketing Manager at Ergotron since 2017. He is based in Eagan, Minnesota, and has accumulated seven years of experience in this role. In his position, he focuses on channel marketing strategies to enhance the company's market presence and drive sales through various distribution channels.
Previous Experience in Marketing
Before joining Ergotron, Bill Sanford held several marketing roles. He worked at Imation from 2011 to 2014 as the Category Captain and Channel Marketing Manager, where he was responsible for overseeing product categories and marketing initiatives. Prior to that, he was employed at Smead Manufacturing as a Category Manager from 2006 to 2011 and as a Channel Marketing Manager from 2003 to 2006, contributing to the company's marketing strategies over an extended period.
Experience in Business Development
Bill Sanford has experience in business development within the SaaS sector. He worked as the Director of New Business Development at Archway Marketing Services for five months in 2015-2016. Additionally, he served as a Senior Account Manager at Crosscap from 2014 to 2015, focusing on SaaS enterprise software solutions.
Education and Expertise
Bill Sanford studied at the University of Wisconsin - River Falls, where he earned a Bachelor of Science degree in Business Administration. His educational background laid the foundation for his expertise in marketing and business development, which he has applied throughout his career in various roles.