Lisa Eiden
About Lisa Eiden
Lisa Eiden is a Manager of Channel Marketing at Ergotron, where she has worked since 2021. She specializes in channel development and sales enablement, focusing on lead generation campaigns and creating high-performing teams.
Work at Ergotron
Lisa Eiden has been serving as the Manager of Channel Marketing at Ergotron since 2021. In this role, she is responsible for developing and implementing marketing strategies that enhance channel development and sales enablement. Prior to her current position, she worked at Ergotron as Channel Marketing Supervisor from 2019 to 2021 and as Channel and Partnership Marketer from 2018 to 2019. Her experience at Ergotron spans over three years, during which she has contributed to lead generation campaigns and the creation of a consistent omnichannel experience.
Education and Expertise
Lisa Eiden has a diverse educational background. She studied Business Management at Rasmussen College, earning a Bachelor of Science degree from 2015 to 2017. She also completed an Associate's degree in Business at Dakota County Technical College from 1988 to 1990. Additionally, she studied at the Pragmatic Marketing Institute, achieving certifications in Foundations, Launch, and Market in 2021. Her expertise includes channel development, sales enablement, P&L management, and market research, which support her contributions to business development and innovation.
Background
Lisa Eiden has a varied professional history that includes significant roles in marketing and administration. Before joining Ergotron, she worked for Ecolab as a Marketing Associate from 2010 to 2018, where she gained valuable experience in marketing strategies. Earlier in her career, she served as an Executive Administrative Assistant at Cenex Harvest States from 1990 to 1999. Additionally, she has an educational background in cosmetology, having studied at the Minnesota School of Cosmetology.
Achievements
Throughout her career, Lisa Eiden has developed a marketing strategy that emphasizes delivering a consistent omnichannel experience for both B2B and B2C organizations. She is recognized for her strong collaboration skills, working effectively with both external and internal teams. Her passion for creating environments that foster growth and high-performing teams has been a significant aspect of her professional journey.