Mireia Ventura Sánchez
About Mireia Ventura Sánchez
Mireia Ventura Sánchez is a Marketing Manager with extensive experience in digital marketing and audience segmentation. She holds multiple degrees and certifications, emphasizing the integration of digital strategies into overall business plans.
Work at ERNI
Mireia Ventura Sánchez has been serving as the Marketing Manager at ERNI since 2019. In this role, she focuses on integrating digital marketing strategies into the overall business framework. Her work emphasizes the importance of data value and audience segmentation, which allows for immediate adjustments in marketing actions. This approach reflects her belief in the global reach of digital marketing and its advantages over traditional methods.
Previous Marketing Management Roles
Before joining ERNI, Mireia held several marketing management positions. She worked at Quonext as Marketing Manager for one year from 2018 to 2019. Prior to that, she spent six years at Itequia in the same role from 2010 to 2016. Additionally, she was a Marketing Manager at Raona Enginyers from 2007 to 2010 and held a similar position at Aventia for eight months in 2010. These experiences contributed to her expertise in digital marketing.
Education and Expertise
Mireia studied at Universitat de Girona, where she achieved a Licenciado in Publicidad y RRPP from 2000 to 2005. She later obtained a Graduada en Comunicación y RRPP from the same institution from 2000 to 2003. In 2017, she completed a Posgrado in Marketing Digital at Universitat Autònoma de Barcelona. Additionally, she earned certifications in Community Management from Item Formación y ATI in 2012, CRM Microsoft Dynamics from Microsoft in 2009, and Google Adwords from Alta Buscadores in 2008.
Digital Marketing Philosophy
Mireia emphasizes the significance of data in online marketing, advocating for audience segmentation and the ability to modify marketing actions promptly. She believes in the necessity of integrating digital strategies into the broader business strategy rather than viewing the internet as merely another marketing channel. This philosophy underpins her approach to marketing management and strategy development.