Andrew Warrick Erath
About Andrew Warrick Erath
Andrew Warrick Erath serves as the Associate Director of Growth at eSalon, where he manages agency partnerships and oversees performance marketing campaigns. With a background in growth marketing and a degree in Communication from UC Santa Barbara, he has successfully driven significant sales growth and collaborates closely with C-Suite executives.
Current Role at eSalon
Andrew Warrick Erath serves as the Associate Director of Growth at eSalon, a position he has held since 2024. In this role, he manages agency partnerships and vendor relationships to ensure optimal service and strategic positioning. He oversees a multi-million dollar annual budget for performance marketing campaigns and collaborates with C-Suite executives to develop tactical marketing approaches tailored to different channels and seasonal trends. His responsibilities also include managing performance marketing campaigns across multiple brands, including eSalon, AURA Hair Care, and Colorsmith.
Previous Experience at eSalon
Prior to his current role, Andrew worked at eSalon as a Senior Growth Marketing Manager from 2022 to 2024. During this time, he successfully grew eSalon's first-order sales performance by 164% year-over-year on Meta platforms in Q1 of 2023 compared to Q1 of 2022. He also served as the Acquisition Marketing Manager from 2020 to 2022, where he focused on driving customer acquisition strategies.
Professional Background
Andrew has a diverse professional background, having worked in various roles across multiple organizations. He served as an Account Manager at AUDIENCEX from 2019 to 2020 and as an Account Coordinator from 2018 to 2019. Earlier in his career, he held positions at Telepictures Productions as a Branded Entertainment Intern and later as an Executive Assistant to the SVP of Branded Entertainment from 2013 to 2015. He also worked at THE ANGELL FOUNDATION in administrative roles from 2015 to 2018.
Education and Qualifications
Andrew Warrick Erath completed his high school education at Grossmont High School, earning a Diploma from 2006 to 2010. He then attended UC Santa Barbara, where he studied Communication and achieved a Bachelor of Arts (B.A.) from 2010 to 2013. His educational background provides a foundation for his career in marketing and communications.
Leadership and Team Management
In his current role, Andrew leads a direct reporting Growth Marketing Manager, focusing on their performance goals and professional development. He works cross-functionally with tech, development, brand, and production teams to align marketing strategies with company developments. His leadership approach emphasizes collaboration and strategic alignment across various departments.