James D. Walsh
About James D. Walsh
James D. Walsh serves as the Associate Director of UX Design at eSalon, where he has worked since 2021. With a diverse background in UX design and digital marketing, he has held various roles at companies such as DIRECTV, AT&T, and Wire Media.
Current Role at eSalon
James D. Walsh serves as the Associate Director of UX Design at eSalon, a position he has held since 2021. In this role, he has pioneered the UX research practice, focusing on data collection, user interviews, prototype testing, and competitive research. His efforts aim to better understand user needs and enhance the overall user experience. Additionally, he developed a mobile-first design approach and created a design system for eSalon brands, which improved user experience consistency and development efficiency.
Previous Experience in UX Design
Before joining eSalon, Walsh worked as a UX Designer and Content Strategist at Wire Media for eight months in 2020. He also held various roles in UX design and research, including a position at Sonnyside Up, LLC in 2019 and consulting at JamesWalsh.io from 2020 to 2021. His experience spans multiple organizations, where he contributed to the development of UX solutions and strategies.
Marketing and Content Strategy Background
Walsh has a strong background in marketing and content strategy. He worked at DIRECTV as Lead Online Marketing Manager for one year and later as Senior Digital Content Strategist for six years. He also served as Lead Marketing Manager for Content Merchandising Strategy at AT&T from 2017 to 2019. His roles involved managing digital content and marketing strategies to enhance user engagement and brand visibility.
Education and Training in UX Design
James D. Walsh studied User Experience Design at General Assembly, where he completed the User Experience Design Immersive program in 2019. He also holds a Certificate in Project Management from New York University, which he earned from 2011 to 2012. Additionally, he has a Master of Arts in Media Studies from Fordham University. This educational background supports his expertise in UX design and project management.
Career Development and Initiatives
Throughout his career, Walsh has initiated and led several UX design practices and initiatives. At eSalon, he established and integrated the UX design process across the organization. He led the design of UX solutions that resulted in a 4% KPI lift for Aura's Upper and Lower Funnel, showcasing his ability to drive measurable improvements in user experience.