Lori Laybourne
About Lori Laybourne
Lori Laybourne serves as the Chief Marketing Officer at eSalon, bringing extensive experience in customer relationship management and marketing from previous roles at companies such as Rodan + Fields and Gymboree.
Current Role at eSalon
Lori Laybourne serves as the Chief Marketing Officer at eSalon, a position she has held since 2022. In this role, she is responsible for overseeing the marketing strategies and initiatives of the company. Her leadership aims to enhance brand visibility and customer engagement within the personalized hair color industry.
Previous Experience at Rodan + Fields
Lori Laybourne worked at Rodan + Fields in various capacities. She served as Vice President of Loyalty and CRM from 2020 to 2021, focusing on customer retention strategies. Following this role, she was the Vice President of Digital from 2021 to 2022, where she managed digital marketing efforts for the brand.
Career at Gymboree
Lori Laybourne held multiple positions at Gymboree, starting as Director of CRM, Customer Insights, and Analytics from 2015 to 2018. She then advanced to Senior Director in the same department from 2018 to 2019. Her work involved analyzing customer data to inform marketing strategies and improve customer relationships.
Educational Background
Lori Laybourne has a strong educational foundation in marketing and business. She earned an MBA with a focus on Marketing and International Business from Baruch College. Additionally, she holds a BS in Business Administration with a specialization in Direct Marketing from the Fashion Institute of Technology.
Experience in Customer Relationship Management
Throughout her career, Lori Laybourne has developed extensive expertise in customer relationship management (CRM). She has held significant roles at companies such as StubHub, where she was Head of Global CRM, and at The Estée Lauder Companies Inc. as Director of Global CRM for La Mer. Her work has consistently focused on enhancing customer engagement and loyalty.