Jenny Lapetina
About Jenny Lapetina
Jenny Lapetina is a Group Product Manager at eSpark Learning, specializing in conversion rate optimization and digital marketing strategies. She has a diverse background in product management and marketing, with previous roles at companies such as Epic for Kids, Freedom Financial Network, and Wells Fargo.
Work at eSpark Learning
Jenny Lapetina has been serving as the Group Product Manager at eSpark Learning since 2022. In this role, she focuses on product development and optimization, leveraging her extensive experience in digital marketing and conversion rate optimization. Her responsibilities include utilizing advanced analytics tools to inform product strategies and enhance user engagement.
Previous Experience at Epic for Kids
Prior to her current position, Jenny Lapetina worked at Epic for Kids in two roles. She served as the Senior Conversion Optimization Manager from 2020 to 2021, where she focused on improving conversion rates. She then transitioned to the role of Senior Product Manager from 2021 to 2022, contributing to product strategy and development.
Career at Wells Fargo
Jenny Lapetina has a significant history with Wells Fargo, where she held multiple positions over a span of nine years. Her roles included Inbound Optimization Manager, Senior Multichannel Optimization Manager, Marketing Consultant for Digital Sales & Marketing, and Advertising Operations Manager. Her work involved optimizing digital marketing strategies and enhancing customer engagement across various channels.
Education and Expertise
Jenny Lapetina holds an MBA in Marketing from Simmons University and a BA from Mount Holyoke College. She has also completed coursework toward a Master of Science in Predictive Analytics at Northwestern University. Her educational background supports her expertise in conversion rate optimization, A/B testing, and digital marketing strategies.
Skills and Specializations
Jenny Lapetina specializes in conversion rate optimization and has a strong proficiency in A/B and multivariate testing. She is skilled in using advanced analytics tools such as Google Analytics, Looker, Optimizely, and Adobe Target. Her experience includes subscription optimization and customer acquisition and retention marketing, highlighting her comprehensive understanding of the digital marketing landscape.