Wendy Rogers
About Wendy Rogers
Wendy Rogers is the Founder and Board Member of eSUB Construction Software, where she has worked since 2008, and currently serves as the Chief Executive Officer at SoldReady. With a background in Mass Communications from the University of California, Berkeley, she focuses on enhancing the success of subcontractors and integrating new technology trends into user practices.
Work at eSUB Construction Software
Wendy Rogers has served as the Founder and Board Member of eSUB Construction Software since 2008, contributing to the company for 16 years in San Diego, California. She previously held the position of President and CEO from 2008 to 2020, during which she focused on enhancing the company's offerings and market presence. Her leadership has been instrumental in developing solutions that support subcontractors, whom she views as essential to the construction industry.
Current Role at SoldReady
In addition to her role at eSUB Construction Software, Wendy Rogers became the Chief Executive Officer of SoldReady in 2024. She has been with SoldReady for 8 months, continuing her commitment to driving innovation and success in the technology sector. Her experience in leadership positions supports her efforts to advance the company's objectives and enhance its market impact.
Education and Expertise
Wendy Rogers studied at the University of California, Berkeley, where she earned a degree in Mass Communications from 1981 to 1985. Her educational background has equipped her with the skills necessary for effective communication and marketing strategies. She specializes in persona-based marketing and consultative selling, focusing on understanding user needs to drive product development and customer satisfaction.
Background and Industry Passion
Wendy Rogers has a strong passion for facilitating the success of subcontractors, recognizing their vital role in the construction industry. Her commitment to this sector is reflected in her advocacy for leveraging user experiences and feedback to enhance software as a service (SaaS) offerings. She emphasizes the importance of embedding new technology trends into the daily practices of end users to improve efficiency and productivity.
Strategic Alliances and Community Building
Wendy Rogers is dedicated to building strategic alliances and fostering communities within organizations. Her approach focuses on collaboration and partnership, aiming to create networks that benefit both the company and its clients. This commitment to community building enhances the overall effectiveness of the organizations she is involved with, promoting shared goals and mutual success.