Erika Marie Bandong
About Erika Marie Bandong
Erika Marie Bandong serves as the Head of Performance Marketing at etaily, where she develops strategic business plans based on performance marketing outcomes. She has a background in digital marketing, having held positions at notable companies such as Shopee and Mindshare.
Current Role at etaily
Erika Marie Bandong serves as the Head of Performance Marketing at etaily, a position she has held since 2021. In this role, she develops strategic business plans that are informed by performance marketing outcomes. Her responsibilities include monitoring and analyzing the performance of marketing solutions to ensure they yield positive returns for brands. This involves collaborating with key brands and sellers to implement effective marketing strategies.
Previous Experience in Digital Marketing
Prior to her current role, Erika held several positions in digital marketing. She worked at Mindshare as a Digital Media Manager for the Unilever Foods & Ice Cream Category from 2016 to 2020. Following this, she joined Shopee as the Digital Marketing Offsite Solutions Lead from 2020 to 2021. In these roles, she designed offsite marketing solutions tailored to align with brand strategies and business growth objectives.
Internship at GlaxoSmithKline Philippines
Erika began her professional journey as a Brand Activation Intern at GlaxoSmithKline Philippines, Inc. from 2015 to 2016. During her six-month internship, she focused on Pain and Respiratory Consumer Healthcare. This experience provided her with foundational skills in brand activation and marketing.
Education and Expertise
Erika earned her Bachelor of Science in Business Administration, majoring in Marketing and Advertising, from Asia Pacific College. She studied there from 2012 to 2016. Her educational background has equipped her with the necessary skills and knowledge to excel in performance marketing and digital strategies.