James Shelly
About James Shelly
James Shelly serves as the Head of Content Marketing at Ethyca, a position he has held since 2019. He has a background in brand development and strategy, with experience at various companies, and he also writes songs in his spare time.
Work at Ethyca
James Shelly has served as the Head of Content Marketing at Ethyca since 2019. In this role, he focuses on developing strategies to communicate the importance of compliance with data protection laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). His work involves creating content that educates stakeholders about the benefits of adhering to these regulations, thereby enhancing the company's visibility and authority in the compliance sector.
Previous Experience
Prior to his current position at Ethyca, James Shelly worked at East of Normal as Brand Development for a period of eight months in 2019. He also held two roles at CKSK in the Greater New York City Area, first as an Account Executive from 2015 to 2016 for nine months, and then as a Strategist from 2016 to 2018 for two years. These positions contributed to his expertise in content marketing and brand strategy.
Education and Expertise
James Shelly earned a Bachelor of Arts (B.A.) degree in Economics and Political Science from the University of North Carolina at Chapel Hill, where he studied from 2005 to 2009. His educational background provides a foundation for his understanding of market dynamics and regulatory environments, which he applies in his content marketing strategies.
Skills and Interests
In addition to his professional responsibilities in content marketing, James Shelly writes songs. This creative outlet complements his marketing skills and may influence his approach to content creation, allowing him to engage audiences through storytelling and relatable messaging.