Tracie Soh
About Tracie Soh
Tracie Soh serves as the Vice President of Marketing and Client Engagement at Eton Solutions LP, bringing over 20 years of experience in integrated marketing across the Asia-Pacific region. Her career includes significant roles at companies such as Mattel, Diageo, and American Express, where she developed innovative marketing strategies and fostered collaborative environments.
Work at ETON Solutions
Tracie Soh currently holds the position of Vice President, Marketing and Client Engagement at Eton Solutions LP. She has been with the company since 2023, contributing to its marketing strategies and client engagement initiatives. Her role involves leveraging her extensive experience in the Asia-Pacific region to enhance the company's marketing efforts.
Education and Expertise
Tracie Soh studied at Nanyang Technological University, where she earned a Bachelor of Business with a focus on Marketing from 1990 to 1993. With over 20 years of experience in marketing, she specializes in integrated and purpose-driven marketing campaigns, utilizing a full 360-degree marketing approach to achieve business objectives.
Background
Tracie Soh has a diverse professional background, having worked in various marketing roles across multiple industries. Her career includes positions at notable companies such as Mattel, Inc., Cerebos, Julius Baer, Diageo, Nike, DBS Bank, Charles Monat Associates, Virgin, American Express, and The Coca-Cola Company. This extensive experience has equipped her with a comprehensive understanding of marketing dynamics in the Asia-Pacific region.
Achievements
Throughout her career, Tracie Soh has demonstrated a strong ability to lead teams and foster a collaborative work environment. She is known for her innovative approach to marketing and problem-solving, which has contributed to the effectiveness of various marketing campaigns. Her strong interpersonal skills enable her to influence key stakeholders and enhance marketing strategies through a wide network of agency and vendor relationships.