Annica Söder
About Annica Söder
Annica Söder is a Product Owner with extensive experience in UX design and digital strategy, currently working at Etraveli Group since 2021. She has held various roles in notable companies such as TUI GROUP and Dreamlake, contributing to her strong background in analyzing user behavior in the retail and travel industries.
Current Role at Etraveli Group
Annica Söder has been serving as a Product Owner at Etraveli Group since 2021. In this role, she is responsible for overseeing product development and ensuring alignment with the company's digital strategies. Her work focuses on enhancing user experience and optimizing product offerings within the travel industry. She operates from the company's Stockholm office.
Previous Experience at Dreamlake
Prior to her current position, Annica worked at Dreamlake as a Product Owner and UX strategist from 2019 to 2020. During her tenure, she contributed to the development of user-centered products, focusing on improving user experience and product functionality. This role allowed her to deepen her expertise in UX design and product management.
Experience at TUI GROUP
Annica Söder has extensive experience with TUI GROUP, where she held multiple roles from 2010 to 2016. She served as a Web Manager Nordic, Business Analyst, Senior UX Lead, and UX and Product Owner. Her responsibilities included managing web projects, analyzing user behavior, and leading UX initiatives. This experience provided her with a solid foundation in digital product development and user experience design.
Educational Background
Annica graduated from Berghs School of Communication, focusing on arts and design. She has completed various studies in UX and digital analytics, including courses in User Experience, Interface Design, and Digital Analytics at institutions such as IHM Business School and Hyper Island. Her educational background supports her expertise in user experience and product development.
Skills and Expertise
Annica possesses a diverse skill set that includes SEO, digital strategy, customer relationship management (CRM), web project management, and content management systems (CMS). She has a strong background in analyzing user behavior, particularly within the retail and travel industries. Additionally, she has experience leading teams of 1-10 people to create digital products.