Alexandra Manoliu
About Alexandra Manoliu
Alexandra Manoliu serves as the Senior Social Media & Community Manager at the European Patent Office, where she has worked since 2012. She has a diverse background in communication and social media management, with previous roles at europeone, Citroen Österreich, and TEDxVienna.
Work at European Patent Office
Alexandra Manoliu has been serving as the Senior Social Media & Community Manager at the European Patent Office since 2012. In this role, she is responsible for managing social media strategies and community engagement initiatives. Her work involves media monitoring and reporting to assess the effectiveness of social media efforts. She utilizes various social media management and reporting tools to enhance online communication strategies.
Education and Expertise
Alexandra Manoliu has a diverse educational background. She holds a Master of Science (M.Sc.) in Communication and Media Studies from the University of Amsterdam, completed in 2011. Additionally, she earned a Bachelor of Arts (B.A.) in Language Interpretation and Translation from the Technical University of Civil Engineering in Bucharest, and another B.A. in Public Relations and Applied Communication from the State University of Political and Administrative Studies, both completed in 2009. She has also completed various online courses, including Gamification from The Wharton School in 2012 and Content Strategy for Professionals from Northwestern University in 2015.
Previous Work Experience
Before her current role, Alexandra Manoliu held several positions that contributed to her expertise in social media and communication. She worked as an Online Communication Manager at europeone from 2016 to 2017. Prior to that, she was a Blog Editor & Social Media Specialist at TEDxVienna from 2012 to 2015. Her earlier experience includes roles at Citroen Österreich as Client Service and various positions at Hewlett-Packard, where she served as a Trainer and Account General Manager Business Support.
Skills in Social Media Management
Alexandra Manoliu has developed strong skills in social media management throughout her career. She has implemented SEO and keyword analysis techniques to optimize online content visibility. Additionally, she has experience in developing Facebook advertising campaigns, showcasing her expertise in targeted social media advertising. She effectively manages a social media content calendar to ensure consistent brand messaging across multiple platforms.
Tools and Technologies Utilized
In her role as Senior Social Media & Community Manager, Alexandra Manoliu utilizes various tools and technologies to enhance her social media strategies. She employs Hootsuite and Meltwater for social media management and reporting. Google Analytics is also part of her toolkit, allowing her to track and analyze the performance of online communication strategies. These tools enable her to effectively monitor engagement and optimize content delivery.