Regis M.

Head Of Offer Marketing @ Evaneos

About Regis M.

Regis M. serves as the Head of Offer Marketing at Evaneos, where he has worked since 2022. He has extensive experience in strategy and management roles across various companies in the travel industry.

Current Role at Evaneos

Regis M. serves as the Head of Offer Marketing at Evaneos since 2022. In this role, he is responsible for orchestrating the deployment of the company's offer strategy, aligning it with Evaneos' overall positioning. He contributes to the maintenance and evolution of the offer datamodel (PIM), ensuring its quality over time. Additionally, he defines and monitors the marketing budget for the offer in conjunction with annual action plans. Regis also prepares and leads transversal meetings with offer experts to facilitate onboarding and the delivery of initiatives within Evaneos and its agency network.

Previous Experience at Toundrigo

Before joining Evaneos, Regis M. worked at Toundrigo as the Head of Strategy & Development from 2020 to 2022. His role involved strategic planning and development initiatives aimed at enhancing the company's market position. This position was based in Ville de Paris, Île-de-France, France, where he contributed to the company's growth during his two-year tenure.

Career at Toundra Voyages

Regis M. held the position of General Manager at Toundra Voyages from 2011 to 2022. Over the course of 11 years in this role, he was responsible for overseeing the company's operations in the Région de Montréal, Canada. His leadership contributed to the company's strategic direction and operational efficiency during his extensive tenure.

Educational Background

Regis M. earned a Master's degree in Business Administration and Management from ESCAET, where he studied from 2000 to 2003. Prior to that, he obtained a Bachelor's degree in Marketing/Marketing Management from IUT Angoulême, studying from 1998 to 2000. His educational background provides a solid foundation for his roles in marketing and management throughout his career.

Professional Experience in Revenue Management

Regis M. has experience in revenue management, having worked as a Revenue Manager at Pierre & Vacances France from 2004 to 2005. His responsibilities included managing revenue strategies and optimizing pricing to enhance profitability. This role was based in Région de Paris, France, and contributed to his expertise in the travel and tourism sector.

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