Eric Terada
About Eric Terada
Eric Terada serves as the Chief Growth Officer at EverQuote, where he has been instrumental in driving growth through data-driven strategies since 2023. With a strong background in both B2C and B2B performance transformations, he has held various leadership roles in notable companies, including Wayfair and McKinsey & Company.
Current Role as Chief Growth Officer
Eric Terada serves as the Chief Growth Officer at EverQuote, a position he has held since 2023. In this role, he focuses on driving growth through strategic initiatives and data-driven approaches. His leadership encompasses various teams, including consumer acquisition and analytics, which are essential for enhancing EverQuote's market presence.
Previous Experience at EverQuote
Prior to his current role, Eric Terada worked at EverQuote as the Executive Vice President of Consumer Acquisition for 11 months in 2022. He also held the position of General Manager for Auto, Home & Renters Verticals from 2019 to 2021. During his tenure, he led efforts in consumer acquisition and analytics, contributing to the company's growth strategies.
Educational Background
Eric Terada earned a Bachelor of Arts degree in Mathematical Methods in the Social Sciences and Economics from Northwestern University. He furthered his education by obtaining an MBA in Strategic Management and Entrepreneurship from The University of Chicago Booth School of Business. His academic background supports his analytical and strategic capabilities in business.
Professional Experience in Consulting and Management
Eric Terada has extensive experience in consulting and management. He worked as an Associate Partner at McKinsey & Company from 2010 to 2017, and as a Manager at Deloitte from 2001 to 2007. Additionally, he served as a Summer Consultant at Monitor Group in 2008. His roles involved leading performance transformations and strategic initiatives across various sectors.
Skills and Expertise in Performance Marketing
Eric Terada possesses a strong skill set in performance marketing, focusing on optimizing marketing efforts to meet business objectives. His expertise extends to operations, technology, and eCommerce, which are critical for driving growth in digital marketplaces. His background in both B2C and B2B performance transformations highlights his versatility in managing diverse business models.