Abby Greensfelder
About Abby Greensfelder
Abby Greensfelder is the Founder and CEO of Everywoman Studios and a co-founder of Half Yard Productions. With over 25 years in the production industry, she focuses on creating premium content that highlights women's stories and has held significant roles in various media organizations.
Work at Everywoman Studios
Abby Greensfelder has served as the Founder and CEO of Everywoman Studios since 2020. The studio focuses on producing premium content that highlights women's stories and experiences. Under her leadership, Everywoman Studios collaborates with various distributors, creators, and brands to fulfill its mission of amplifying authentic female-focused narratives. The studio aims to bring attention to stories that may not receive mainstream recognition.
Co-Founder of Half Yard Productions
Abby Greensfelder co-founded Half Yard Productions in 2006. The company has established itself in the production industry, creating a diverse array of content. Abby played a pivotal role in the company's growth and success, including spearheading its acquisition by Red Arrow Studios. Her long-standing involvement has contributed to the company's reputation within the television and film sectors.
Education and Expertise
Abby Greensfelder holds a Bachelor’s degree from Yale University, where she studied from 1991 to 1995. She furthered her education by earning a Master of Business Administration (MBA) from The Wharton School at the University of Pennsylvania. Her educational background provides her with a strong foundation in both the creative and business aspects of the production industry.
Background in Television Production
Before founding Everywoman Studios, Abby Greensfelder worked at Discovery Communications as Senior Vice President of Programming from 2000 to 2006. This role allowed her to gain extensive experience in television production and programming, shaping her understanding of the industry. With over 25 years in the production business, she has developed a comprehensive knowledge of content creation and distribution.
Achievements and Contributions
Abby Greensfelder has been recognized for her contributions to the media industry. She was named one of The Hollywood Reporter’s ‘Next Generation: 35 under 35’. Additionally, she serves on the board of the Alliance for Women in Media, advocating for the representation of women in the media landscape. She also launched the Propelle accelerator program, aimed at supporting female creators in the industry.