Shiva Charan Kasoju
About Shiva Charan Kasoju
Shiva Charan Kasoju is a Marketing Operations & Analytics Manager currently working at Evisort. He has a background in marketing analytics and data optimization, with experience at CrowdStrike and 8x8, and is pursuing an MBA at the University of the Cumberlands.
Current Role at Evisort
Shiva Charan Kasoju currently serves as the Marketing Operations & Analytics Manager at Evisort. He has been in this role since 2023, focusing on enhancing marketing strategies through data-driven insights. His responsibilities include managing marketing operations and leveraging analytics to support decision-making processes. Kasoju's expertise in analytics allows him to contribute significantly to the company's marketing effectiveness.
Previous Experience at CrowdStrike
Before joining Evisort, Kasoju worked at CrowdStrike as the Marketing Analytics & Data Optimization Manager from 2021 to 2022. In this position, he was responsible for analyzing marketing data and optimizing strategies to improve performance. His work in the San Francisco Bay Area involved collaborating with cross-functional teams to drive marketing initiatives based on data insights.
Experience at 8x8
Shiva Charan Kasoju held multiple roles at 8x8. He began as a Business Intelligence Analyst from 2017 to 2018, where he focused on data analysis and reporting. He then transitioned to the role of Marketing Analytics Associate from 2019 to 2021. In both positions, he contributed to the development of analytics frameworks that supported business objectives in San Jose, California.
Educational Background
Kasoju is pursuing a Master of Business Administration (MBA) with a focus on Marketing and Entrepreneurship at the University of the Cumberlands, expected to be completed in 2024. He also holds a Master of Science (MS) in Computer Engineering from The University of Texas at San Antonio, which he achieved in 2017. His educational background supports his analytical skills and marketing expertise.
Analytics Expertise and Contributions
Shiva Charan Kasoju specializes in developing and managing analytics roadmaps that align with strategic planning and growth initiatives. He is skilled in deducing metrics and creating dashboards that facilitate business growth. His ability to understand complex business requirements and translate them into actionable analytics solutions has been a significant asset throughout his career.