Amrita Shadangi
About Amrita Shadangi
Amrita Shadangi serves as the Executive Director of Digital Products at Evolus, where she applies her expertise in customer experience and digital transformation. With a background in materials engineering and extensive experience in product management across multiple continents, she has held key positions at notable companies including Envista Holdings and Bosch.
Work at Evolus
Amrita Shadangi serves as the Executive Director of Digital Products at Evolus, a position she has held since 2021. She was promoted to this role within six months of joining the company. In her capacity, she focuses on enhancing digital product offerings and customer experiences. Her work involves leveraging her expertise in user journey mapping and design thinking to create impactful customer interactions.
Education and Expertise
Amrita Shadangi has a robust educational background. She studied at the Indian Institute of Technology, Kharagpur, where she earned a B.Tech in Materials Engineering from 2003 to 2007. She furthered her education at Cornell University, completing a Certificate Program in Marketing Strategy in 2017. Additionally, she studied Nanotechnology at EPFL (École polytechnique fédérale de Lausanne) during an internship in 2006. Her expertise includes performance marketing, Voice of Customer analytics, and consumer-centric product management.
Professional Background
Amrita Shadangi has held various significant roles throughout her career. Prior to her current position at Evolus, she worked at Envista Holdings Corporation as Director of eCommerce Product Management from 2018 to 2021. She also served as Head of Digital Transformation/Marketing at Videocon Consumer Durables in 2013-2014. Her experience includes roles at Essex Lake Group as a Management Consultant and at BSH Bosch and Siemens Home Appliances Group as a Senior Global Project Manager.
Advisory Role at UC Santa Barbara
Since 2021, Amrita Shadangi has been a member of the Advisory Board for the Customer Experience Certificate Program at UC Santa Barbara. In this role, she contributes her insights and expertise to enhance the program's curriculum and support the development of future professionals in customer experience management.
Achievements in Digital Transformation
Amrita Shadangi is recognized as a UX champion, known for creating memorable customer experiences through innovative design thinking and user journey mapping. Her extensive experience working with cross-functional teams across three continents has equipped her with a strong track record in consumer-centric product management and demand generation.