Michael Poe
About Michael Poe
Michael Poe serves as the Vice President Creative at Evolus, bringing over 25 years of experience in creative roles across various industries, including fashion and luxury beauty. His career includes significant positions at Unilever, Eddie Bauer, and L'Oréal USA, where he has demonstrated a commitment to authentic storytelling and brand building.
Current Role at Evolus
Michael Poe serves as the Vice President Creative at Evolus, a position he has held since 2022. He operates from Newport Beach, California, where he focuses on leading creative initiatives that align with the company's vision. His role involves overseeing brand strategy and creative direction, ensuring that Evolus maintains a strong presence in the competitive beauty and wellness market.
Previous Experience at Unilever
Prior to his current role, Michael Poe worked at Unilever as the Executive Creative Director for Kate Somerville Skincare from 2018 to 2019. He later advanced to Vice President Creative for the same brand from 2019 to 2021. His tenure at Unilever was marked by a focus on innovative marketing strategies and brand storytelling that resonated with consumers in the Greater Los Angeles Area.
Career at Eddie Bauer
Michael Poe has a significant history with Eddie Bauer, where he held multiple creative leadership roles from 2006 to 2015. His positions included Director of Creative Direct Channels, Director of Creative Digital Channels, and Director of Creative (Retail/Brand). During his time at Eddie Bauer, he received the 2011 ICE AXE AWARD for outstanding leadership and vision, highlighting his contributions to the brand's creative direction.
Diverse Background and Cultural Insights
Michael Poe's professional journey has been enriched by living in five different countries. This diverse background has enhanced his understanding of various cultural perspectives, which he integrates into his creative work. His ability to connect with different audiences allows him to craft authentic and culturally relevant narratives in his campaigns.
Expertise in Creative Leadership
With over 25 years of experience in creative roles across industries such as fashion, luxury beauty, and athletic apparel, Michael Poe has developed a strong expertise in brand building. He has successfully led teams through comprehensive brand experiences that span digital, e-commerce, social media, and visual merchandising, demonstrating his capacity to adapt to evolving market trends.