Dale Higginbottom
About Dale Higginbottom
Dale Higginbottom Senior CRO & Analytics Consultant
Dale Higginbottom holds the position of Senior CRO & Analytics Consultant. In his capacity, he plays a key role in optimizing conversion rates and leveraging analytics to drive business performance. His expertise lies in utilizing data-driven strategies to enhance the effectiveness of marketing campaigns, ensuring that they resonate with target audiences and convert at higher rates. His contributions are significant in refining analytics processes, which are pivotal for informed decision-making in various business scenarios.
Authored Article on Analytics and Personalisation
On September 7, 2023, Dale Higginbottom authored an article titled 'Data-driven personalisation: How to use analytics to create campaigns that convert.' The article focuses on leveraging analytics to create effective and personalized marketing campaigns. It delves into strategies for using data insights to tailor marketing efforts that resonate with specific audiences, thereby enhancing conversion rates. The publication underscores his deep understanding and thought leadership in the field of analytics and CRO (Conversion Rate Optimisation).