Larissa Gaston
About Larissa Gaston
Larissa Gaston serves as the Chief Brand and Communications Officer at Exabeam, a position she has held since 2023. With extensive experience in marketing across various companies, she is known for her strategic approach to storytelling and expertise in diversity, equity, inclusion, and belonging.
Work at Exabeam
Larissa Gaston currently serves as the Chief Brand and Communications Officer at Exabeam, a position she has held since 2023. Prior to this role, she was the Vice President of Corporate Marketing at Exabeam from 2020 to 2023. Her tenure at Exabeam has been marked by a focus on brand reputation and demand generation through clear communication strategies. She has also previously worked as the Senior Director of Corporate Marketing at Exabeam from 2018 to 2020.
Previous Experience in Marketing
Larissa Gaston has extensive experience in marketing across various organizations. She worked at Imperva as the Senior Director of Content Marketing from 2016 to 2018 and as the Senior Director of Marketing for Cloud Access Security from 2014 to 2016. At Centrify Corporation, she served as the Director of Channel and Field Marketing from 2011 to 2014. Her earlier roles include positions at VMware, FaceTime Communications, and Texas Capital Bank, where she held various marketing leadership roles.
Education and Expertise
Larissa Gaston earned a Bachelor of Science degree in Advertising from The University of Texas at Austin. Her expertise encompasses a wide range of marketing disciplines, including customer advocacy, website strategy, and development. She has a strategic approach to storytelling and is recognized as a data-driven marketer. Additionally, she has a strong focus on diversity, equity, inclusion, and belonging (DEIB), along with experience in managing employee resource groups.
Career Highlights
Throughout her career, Larissa Gaston has demonstrated a commitment to effective communication and collaboration. She has successfully managed marketing programs, including the MDF program at VMware and led partner and field marketing initiatives at Centrify. Her work has involved engaging customers and prospects through thoughtful communications, which have contributed to shaping brand reputation and driving demand.
Work Style and Approach
Larissa Gaston's work style is characterized by cooperation, collaboration, and communication. She effectively leads cross-functional teams and directs outside resources to achieve marketing objectives. Her data-driven approach to marketing and storytelling has enabled her to create impactful strategies that resonate with target audiences.