Amanda Coles
About Amanda Coles
Amanda Coles serves as the Head of Global Field Marketing at Exasol, bringing over 20 years of experience in IT marketing and channel partnerships. Her career includes leadership roles at various companies, where she has developed expertise in partner marketing, demand generation, and team management.
Current Role at Exasol
Amanda Coles serves as the Head of Global Field Marketing at Exasol, a position she has held since 2022. In this role, she is responsible for overseeing the company's marketing strategies and initiatives on a global scale. Her focus includes driving demand generation and enhancing the company's partner ecosystem, which is essential for achieving sales objectives.
Previous Experience in Marketing
Amanda Coles has a diverse background in marketing, having held various positions across multiple organizations. She worked at BlueVoyant as the Global Head of Partner & Field Marketing from 2020 to 2021 and previously served as the EMEA Marketing Director at BitSight from 2018 to 2020. Her experience also includes roles at RSA Security, where she was the Field & Channel Marketing Director for EMEA from 1998 to 2002, and at CyberArk Software as EMEA Marketing Director from 2015 to 2018.
Education and Expertise
Amanda Coles studied Business Management and Agriculture at the University of Plymouth from 1991 to 1992. She also attended Framlingham College from 1984 to 1986. Her educational background supports her extensive expertise in B2B software and SaaS marketing, partner programs, and business development.
Career Timeline
Amanda Coles has over 20 years of experience in the IT marketing and channel partner sector. Her career includes significant roles at InTechnology PLC as Head of European Group Marketing from 2002 to 2004, and at PartnerPath, where she worked for nine years in channel partnering strategy and programs. She has also held positions at Enterprise Strategy Group and BlueVoyant, showcasing her extensive experience in both field and partner marketing.
Skills and Specializations
Amanda Coles possesses proven skills in field and partner marketing, demand generation, and team building. She has a strong understanding of partner ecosystems, which is crucial for driving sales and marketing through customer and partner insights. Her specialization includes value proposition development and account-centric marketing, making her a valuable asset in the marketing landscape.