Sarina B.
About Sarina B.
Sarina B. is a Marketing Operations Manager at Exasol, with a background in customer operations and order management across various companies. She holds a Bachelor of Arts in Business and Marketing from Middlesex University and has significant experience in process improvement and cross-functional collaboration.
Current Role at Exasol
Sarina B. serves as the Marketing Operations Manager at Exasol, a position she has held since 2020. In this role, she focuses on optimizing marketing processes and enhancing operational efficiency. Her responsibilities include overseeing the quote to cash process and implementing automated workflows in Order Management. Sarina has played a significant role in building cross-functional relationships with various departments, including Finance, Legal, Product Management, Engineering, and Sales, to ensure smooth operations.
Previous Experience at Tableau Software
Prior to her current role, Sarina worked at Tableau Software as a Customer Operations Executive from 2012 to 2015. During her three years in London, she managed customer operations across EMEA, USCA, and APAC regions. This position allowed her to develop skills in customer service and operational management, contributing to her expertise in marketing operations.
Professional Background in Order Management
Sarina has extensive experience in order management, having held positions at several companies. She worked as an Order Management Coordinator at Avid Technology from 2006 to 2012 and later as a Senior Order Management/Implementation Specialist at Cisco from 2018 to 2020. At Cisco, she facilitated the standup of the Synamedia business during its divestiture and led the creation of an Order Management team that enhanced customer experience across multiple time zones.
Educational Background
Sarina obtained her Bachelor of Arts (BA) Hons in Business and Marketing from Middlesex University, where she studied from 2000 to 2004. Prior to that, she completed her A/AS Levels at St. Dominic's VI Form College, focusing on Business, Psychology, and Religious Studies from 1998 to 2000. She also achieved her GCSEs at The Douay Martyrs School between 1993 and 1998.
Process Improvement Initiatives
Throughout her career, Sarina has demonstrated a commitment to process improvement. She created processes and policies for the Order Management workflow related to revenue recognition and legal compliance. Additionally, she identified inconsistencies in workflow processes and implemented weekly testing to transition from manual to automated workflows, significantly improving efficiency.