Jen De Koning
About Jen De Koning
Jen De Koning serves as the Vice President of Pre Sales Consulting at Exchange Solutions, where she has worked since 2015, contributing over 18 years of experience in loyalty program design and customer data analytics. She specializes in transforming customer data into actionable marketing strategies and has collaborated with major brands across various sectors.
Work at Exchange Solutions
Jen De Koning has been with Exchange Solutions since 2001, holding various positions that reflect her expertise in client solutions and account management. She currently serves as Vice President, Pre-Sales Consulting, a role she has held since 2022. Prior to this, she was Vice President, Client Service from 2015 and Vice President, Account Management since 2018. Her tenure at Exchange Solutions includes roles as Director, Client Solutions and Senior Director, Client Solutions, showcasing her long-standing commitment to the company.
Education and Expertise
Jen De Koning earned an Honours Bachelor of Business Administration with a focus on Marketing from Wilfrid Laurier University, completing her studies from 1993 to 1997. She possesses over 18 years of experience in loyalty program design, customer data analytics, and marketing strategy. Her expertise includes transforming customer data into actionable insights and developing marketing strategies that enhance customer engagement.
Background
Jen De Koning began her career at Exchange Solutions as Manager, Client Solutions in 2001. She progressed through various roles, gaining extensive experience in client solutions and account management. Her work has involved collaborating with major brands such as Esso, Exxon Mobil, Sears Canada, and Scotiabank, among others. This background has equipped her with a deep understanding of omni-channel marketing and personalized offers.
Achievements
Throughout her career, Jen De Koning has specialized in designing and optimizing technology-enabled loyalty and customer engagement programs. Her work has contributed to the development of strategies that drive customer behavior and enhance brand loyalty. She has played a significant role in implementing solutions for various high-profile clients, demonstrating her capability in the field of marketing and customer engagement.