Shilpa Sri Raja Vijayan
About Shilpa Sri Raja Vijayan
Shilpa Sri Raja Vijayan is a Product Marketing Manager at Exchange Solutions in Toronto, Canada, with a background in Chemical Engineering and an MBA from DeGroote School of Business. She specializes in data-driven marketing strategies, leveraging her experience in various roles across multiple industries to drive customer acquisition and engagement.
Work at Exchange Solutions
Shilpa Sri Raja Vijayan currently serves as a Product Marketing Manager at Exchange Solutions in Toronto, Ontario, Canada. She has held this position since 2023. In her role, she focuses on executing data-driven go-to-market strategies and lead generation through targeted campaigns. Her responsibilities include conducting market research, competitor analysis, and customer segmentation to identify pain points and develop messaging that drives customer acquisition.
Education and Expertise
Shilpa holds a Bachelor of Engineering (Hons) in Chemical Engineering from the Birla Institute of Technology and Science, Pilani Dubai. She furthered her education by obtaining a Master of Business Administration (MBA) with Co-op from the DeGroote School of Business at McMaster University, completing her studies in 2023. Her expertise lies in SaaS product marketing and executing multi-channel marketing campaigns across various digital platforms.
Background
Before joining Exchange Solutions, Shilpa worked at BlackBerry as a Product Marketing professional from 2022 to 2023. She also served as a Marketing Engineer at Petrofac Qatar W.L.L. from 2018 to 2020. Earlier in her career, she held positions such as Teaching Assistant at DeGroote School of Business and Marketing Solutions Specialist at Ricoh Canada Inc. She began her professional journey as a Quality Control Intern at Emerson Automation Solutions in 2016.
Technical Skills and Tools
Shilpa possesses technical proficiencies in various software and tools essential for marketing and data analysis. She is skilled in Microsoft Office Suite, Adobe Acrobat, Canva, Mailchimp, Eloqua, Semrush, and Hotjar. Additionally, she demonstrates proficiency in using Google Analytics, Jira, Confluence, and Qualtrics for campaign management, data analysis, and A/B testing.
Passion for Learning and Development
Shilpa is passionate about continuous learning and actively explores new concepts, trends, and functions across different industries. Her commitment to professional development is reflected in her diverse experiences and her ability to adapt to various roles within the marketing domain.