Akina Murai
About Akina Murai
Akina Murai is the Manager of Brand Marketing & PR at Expedia Group, with a background in PR and brand marketing from Rakuten and a degree in Political Science from Keio University.
Current Position at Expedia Group
Akina Murai has been serving as the Manager of Brand Marketing & PR at Expedia Group since 2014. In this role, she is responsible for managing the creation of brand creative content across diverse platforms, which include TV commercials, YouTube, and out-of-home (OOH) advertising. Additionally, Akina oversees social media and social campaigns, ensuring that the brand's voice is consistently represented online. She also serves as the spokesperson for brand interviews in Japan and reports directly to the APAC head of brand marketing and PR.
Previous Experience at Rakuten
Prior to her current role, Akina Murai worked at Rakuten from 2007 to 2014, where she held various positions in PR, brand marketing, and the CEO Office. During her tenure, she gained extensive experience in developing brand strategies and managing public relations efforts. Her work contributed to enhancing Rakuten's brand visibility and reputation in the market.
Educational Background
Akina Murai completed her Bachelor of Political Science from the Faculty of Law at Keio University, studying there from 2003 to 2007. Her education equipped her with a strong foundation in analytical thinking and legal principles, which has been instrumental in her professional career in brand marketing and public relations.
Innovative Mobile Marketing Business Model
Akina Murai developed a profitable mobile marketing business model using the messaging app LINE from the ground up. Her innovative approach in leveraging the platform helped in creating effective marketing strategies that contributed to significant business growth. This accomplishment underscores her ability to innovate and adapt to emerging digital marketing trends.