Alina East
About Alina East
Alina East is a marketing consultant and founder of Apex Clarity, specializing in customer loyalty marketing and mentoring at StartSmart CEE.
Current Role at Apex Clarity
Alina East is the Founder and Marketing Consultant at Apex Clarity based in Seattle, Washington, United States. She began her tenure in 2024. In her role, she brings a wealth of experience, offering strategic marketing insights and solutions to drive customer loyalty and engagement.
Mentorship at StartSmart CEE
Alina East also serves as a Mentor and Marketing Expert at StartSmart CEE, starting her journey there in 2023. At StartSmart CEE, she leverages her extensive marketing experience to mentor aspiring entrepreneurs, guiding them in effectively promoting their businesses to achieve growth and sustainability.
Experience at Expedia Group
Alina East has worked at Expedia Group in various roles. In 2023, she served as a Product Marketing professional in the Greater Seattle Area for 8 months. From 2021, she has been dedicated to Customer Loyalty Marketing, contributing to strategies that enhance customer satisfaction and retention.
Role at Product Marketing Alliance
Since 2023, Alina East has been a Pro Member of the Product Marketing Alliance. In this capacity, she connects with other marketing professionals, sharing insights and learning about the latest trends and best practices in product marketing.
Marketing Expertise at LinkedIn and Georgetown University
In 2020, Alina East spent a year at LinkedIn in San Francisco, California, where she worked in Product Marketing. Prior to this, she was a Marketing Consultant for Georgetown University in the Washington D.C. Metro Area in 2019, contributing to marketing strategies and consulting on various projects.
Educational Background and Credentials
Alina East has a diverse educational background. She studied at Harvard Business School Online from 2022 to 2023, focusing on Business Analytics, Economics for Managers, and Financial Accounting, achieving the CORe Credential of Readiness. She also holds a Master's degree in Integrated Marketing Communications from Georgetown University. Additionally, she completed programs in Business and English from UCL and in Linguistics from Belarusian State University.
Dedication to Impact-Driven Startups
Alina East provides free marketing support to a select group of impact-driven startups. She focuses on helping value-driven products find their customers and solve their pain points. Her passion lies in supporting founders in turning their ideas into reality and accessing growth opportunities.
Unique Approach to Marketing Strategies
Alina enjoys drawing parallels between physics concepts and marketing strategies, particularly the concept of projectile motion. This unique approach helps her in creating innovative marketing campaigns that resonate well with the target audience.