Amy Rothbaum, Msis
About Amy Rothbaum, Msis
Amy Rothbaum is the Sr. Manager of Customer Experience Insights & Data Management at Expedia Group, specializing in integrating traveler feedback into product development and enhancing customer experiences through text analytics tools.
Title at Expedia Group
Amy Rothbaum currently holds the position of Sr. Manager, Customer Experience Insights & Data Management at Expedia Group. Based in Austin, Texas, she has been in this role since 2023. Her work focuses on integrating traveler feedback into product development, using text analytics tools to enhance customer experience insights. She plays a key role in advocating for customer pain points to drive improvements for travelers.
Previous Roles at Expedia Group
Before her current position, Amy Rothbaum also worked at Expedia Group as Sr. Manager, UX Research Operations. She was in this role for nine months in 2023. During this time, she was part of a team that combined research analysis and quantitative UX research to enhance customer experiences.
Experience at Charles Schwab
Amy Rothbaum has extensive experience at Charles Schwab, where she held several positions. From 2021 to 2023, she served as Sr. Manager, UX Research Operations, and from 2020 to 2021, she was Manager, Lead UX Researcher. She also worked as Sr. Specialist, UX Researcher from 2018 to 2020, and as Associate, Product Owner / UX Researcher from 2016 to 2018. Her journey with Charles Schwab began with an internship as a User Experience Researcher in 2016.
Academic Roles
Amy Rothbaum spent time contributing to academia. From 2019 to 2020, she served as an Adjunct Assistant Professor focusing on User Experience Research at The University of Texas at Austin. Additionally, she worked as a Teaching Assistant at the same university from 2015 to 2016. Her academic roles provided her opportunities to blend practical UX research with theoretical frameworks.
Educational Background
Amy Rothbaum earned her Bachelor of Arts in Sociology from Grinnell College. She furthered her education with a Master of Science in Information Science/Studies from The University of Texas at Austin. Her educational background has laid a strong foundation for her career in user experience and customer insights.