Aura Cook
About Aura Cook
Aura Cook is the Senior Director of Strategy for the EG Brands Division at Expedia Group, specializing in long-term strategic planning and consumer insights.
Current Role at Expedia Group
Aura Cook is currently serving as the Senior Director of Strategy for the EG Brands Division at Expedia Group since 2021. She is based in Austin, Texas, United States. In this role, she focuses on long-term strategic planning specific to the Consumer Brands Division, leveraging her expertise in consumer and market insights, particularly in the travel, retail, and B2C sectors.
Previous Positions at Expedia Group
Prior to her current position, Aura Cook held multiple roles at Expedia Group. In 2021, she was the Senior Director of Strategy for Brand Expedia in Austin, Texas, for 7 months. From 2020 to 2021, she served as Director of Strategy for Brand Expedia in Seattle, Washington, for 10 months. Additionally, she held the position of Director, Strategy for Brand Expedia Group from 2019 to 2020 in Bellevue, Washington, and Senior Manager, Strategy for Brand Expedia Group from 2017 to 2019 in Bellevue, Washington.
Professional Experience Before Expedia
Before joining Expedia Group, Aura Cook gained extensive experience across various organizations. She was a Senior Strategy Consultant at Revel from 2015 to 2017 in Seattle, Washington, and a Senior Program Manager at T-Mobile from 2014 to 2015 in Bellevue, Washington. She also worked as a Senior Consultant at Lenati for three years, and held the role of Senior Strategy Analyst at Nordstrom for one year. Earlier in her career, she was a Managing Partner at Bergstrom-SEO and a Senior Business Manager at Target.
Educational Background
Aura Cook holds a Bachelor of Arts in Psychology and an MBA in Information & Software Systems, both from the University of Nebraska-Lincoln. Her academic background supports her depth of knowledge in consumer behavior and strategic management, which are critical in her current strategic planning role.
Specialization and Expertise
Aura Cook specializes in executive storytelling and influence, skills that are crucial for her strategic roles. She has a strong focus on consumer and market insights, particularly in the travel, retail, and B2C sectors. Her ability to interpret market trends and consumer behavior informs the strategic decisions and long-term planning she leads at Expedia Group.