Bridget Benelisha
About Bridget Benelisha
Bridget Benelisha is the Director of Global Strategic Initiatives at Expedia Group, with a background in marketing and communications across various companies in Asia Pacific and the United States.
Title
Director, Global Strategic Initiatives
Company
Expedia Group
Roles at Expedia Group
Bridget Benelisha has been serving as the Director of Global Strategic Initiatives at Expedia Group since 2018. In her role, she develops global campaign strategies and content focusing on cross-channel storytelling and executive media engagement. Additionally, she facilitates 'voice of the partner' programs to enhance communication between Expedia Group and its travel partners, provides reactive media counsel including issues and crisis communications, and designs holistic communications strategies anchored by thought leadership for the Industry Relations team.
Previous Work Experience
Bridget Benelisha has a varied background in strategic communications and marketing. She served as the Head of Marketing for Asia Pacific at SCOR in 2017, where she worked for 9 months in Singapore. Prior to that, she held multiple roles at Microsoft, starting as a Marketing Manager for Microsoft Advertising Emerging Markets from 2011 to 2014, followed by Trade Marketing Lead for Asia Pacific and Greater China from 2014 to 2015, and then as Senior Communications Manager for Asia Pacific from 2015 to 2016. Additionally, she has worked at Edelman as a Manager in the Technology Practice from 2009 to 2011 and at Waggener Edstrom as an Account Executive from 2006 to 2009.
Education and Expertise
Bridget Benelisha completed her education at Washington State University, where she studied English and earned a Bachelor's degree in English Language and Literature/Letters. Her academic background has provided a strong foundation for her career in strategic communications and marketing, further enhanced by her extensive experience in global companies.
Background and Interests
Bridget Benelisha has always been passionate about understanding the behind-the-scenes processes of movies and television. This interest has influenced her career path in public relations and communications, where she leverages her curiosity and enthusiasm to develop effective communication and marketing strategies.