Bridhe Mc Groder
About Bridhe Mc Groder
Bridhe Mc Groder is the Head of Global Marketing Operations (Program Management) at Expedia Group, with extensive experience in marketing roles within the travel industry.
Company
Bridhe Mc Groder is currently employed at Expedia Group. As of 2021, Bridhe holds the position of Head of Global Marketing Operations (Program Management) in London, England. Bridhe has been a part of the Expedia team in various roles since 2015, contributing significantly to the company's marketing strategies and operations.
Title
Bridhe Mc Groder serves as the Head of Global Marketing Operations (Program Management) at Expedia Group. In this key leadership role since 2021, Bridhe manages global program management operations, bringing extensive experience in media investment, marketing management, and CRM.
Education and Expertise
Bridhe Mc Groder has a strong academic background with degrees from two institutions. Bridhe achieved a BA in International Studies from Universitat Autònoma de Barcelona and a BA Hons in Communications (Marketing) & International Studies from the University of Technology Sydney. Bridhe specializes in Growth Marketing and is proficient in areas such as Programmatic, Social, SEO, SEM, and affiliates. Bridhe also has expertise in Dynamic Content Optimisation and Digital Merchandising.
Background
Bridhe Mc Groder's career includes extensive experience in marketing roles across several companies. Bridhe started as a Marketing & Communications Co-ordinator at Mood Media in Sydney, then expanded into international roles including Volunteer English Teacher & Marketing Assistant in Guatemala, and Marketing Assistant at KPMG UK in London. Bridhe then joined Hotels.com, progressing from CRM Executive to Manager, Global CRM. At Expedia Group, Bridhe advanced through roles including Marketing Manager and Senior Manager, Media Investment & Tech before becoming Head of Global Marketing Operations.
Achievements
Throughout a significant tenure at Hotels.com and Expedia Group, Bridhe Mc Groder has accumulated experience and expertise, contributing to company product development and marketing strategies. With a background in CRM and digital merchandising, Bridhe has played an integral role in the growth and optimisation of marketing operations at these leading travel companies.