Carl Watt
About Carl Watt
Carl Watt is the Senior Manager of Advanced Data Insight Analytics at Expedia Group, with extensive experience in analytics and strategy roles across various companies in the UK.
Title
Carl Watt currently holds the position of Senior Manager, Advanced Data Insight Analytics at Expedia Group. He has been in this role since 2021, bringing extensive experience in data analytics and strategic insights to the company.
Company
Carl Watt works at Expedia Group, a global travel technology company. His responsibilities include providing analytical support to CRM teams and developing machine learning models for improving CRM campaign effectiveness. His role spans both the UK and the US, reflecting his international experience.
Education and Expertise
Carl Watt holds a Master's degree in Data Science from Queen Mary, University of London, obtained in 2015. He also earned an MPhys in Physics from the University of York in 2006. His educational background equips him with rigorous analytical and problem-solving skills essential for his current and past roles.
Professional Background
Before joining Expedia Group, Carl worked in various analytics and strategy roles. At NOW TV, he served as Insight Controller (Head of Customer Value Insights) from 2018 to 2021. Prior to that, he was a Strategy Analytics Senior Manager at Dixons Carphone from 2016 to 2018, and an Analytics Strategy Consultant at Accenture from 2015 to 2016. He also held roles at Telefónica UK, Virgin, and Deloitte, among others.
Specializations and Responsibilities
Carl specializes in translating complex analytical problems into actionable insights for senior stakeholders. He focuses on deep-dives into customer behavior to identify marketing opportunities and facilitates the setup and analysis of multi-variant tests to optimize CRM campaigns. His work involves developing machine learning models aimed at improving the timing and targeting of marketing efforts.