Catherine Farah
About Catherine Farah
Catherine Farah is a Regional Manager at Expedia, Inc. in Paris, specializing in sales, account management, and team leadership.
Title
Catherine Farah is the Regional Manager | Sales & Account Management | People Leader | Coach at Expedia, Inc.
Current Role
Since 2020, Catherine Farah has been serving as the Regional Manager for Sales and Account Management at Expedia, Inc., focusing on strategy implementation, planning, and coaching in the Région de Paris, France. She leads a team of 10 account managers and is responsible for maximizing revenues to achieve quarterly targets.
Professional Background
Catherine Farah's professional journey with Expedia, Inc. began as a Revenue Specialist in 2012. She then advanced to roles such as Associate Market Manager, Key Account Sales Manager, and Regional Manager for Acquisition. Before joining Expedia, she worked at Accor in Reservations Group Management and at Concorde Hotels & Resorts. Her significant experience in the hospitality and travel industry has solidified her role in driving revenue and developing strong hotel partner relationships.
Education and Expertise
Catherine Farah holds a Bachelor of Business Administration (BBA) from EHL, where she studied Management and Economy from 2007 to 2011. Additionally, she earned a Bachelor of Laws (LL.B.) in Corporate Law from the Université des Sciences Sociales (Toulouse I) from 2003 to 2006. Her educational background provides a solid foundation in business administration and legal studies.
Responsibilities at Expedia
In her current capacity, Catherine Farah drives the implementation of internal business initiatives, improving process efficiencies and developing scalable solutions. She evaluates market trends and competitor activity to provide analysis and recommendations. Her leadership in developing and executing market business plans helps deepen Expedia's position in the Paris market, leveraging local market influencers.