Daisy Yu
About Daisy Yu
Daisy Yu is the Head of Public Relations for Expedia Asia at Expedia Group, with extensive experience in managing communications for various sectors and a background in journalism.
Head of Public Relations at Expedia Asia
Daisy Yu is currently the Head of Public Relations at Expedia Asia, a position she has held since 2021. Based in Hong Kong SAR, she is responsible for overseeing public relations strategies, managing communications, and enhancing Expedia's brand presence in the Asia region. Her role involves close collaboration with various stakeholders to drive brand narratives and manage reputational risks.
Senior Manager at Edelman
Prior to her current role, Daisy Yu worked for Edelman as a Senior Manager in Reputation from 2014 to 2021. During her seven-year tenure in Hong Kong, she specialized in managing reputation strategies for a diverse array of brands. Her work involved developing and implementing communications plans aimed at enhancing brand image and mitigating potential risks.
Bachelor of Journalism from The University of Queensland
Daisy Yu earned her Bachelor of Journalism from The University of Queensland, graduating after a three-year program from 2010 to 2013. The skills and knowledge she acquired during her studies have been foundational to her successful career in public relations and communications.
Experience in Travel, E-commerce, and Tech Sectors
With extensive experience in the travel, e-commerce, and tech sectors, Daisy Yu has managed communications for both large corporations and startups. Her expertise spans developing strategic public relations campaigns to enhance brand narratives and manage potential risks, contributing to the growth and reputation management of the organizations she has served.
Influence of Personal Interests on Professional Approach
Daisy Yu's passion for fitness, wellness, travel, and photography significantly influences her approach to public relations and storytelling. Her interests help her craft authentic and engaging narratives that resonate with diverse audiences, providing a unique perspective to her role in public relations.