Diego Morales Vela
About Diego Morales Vela
Diego Morales Vela is a Senior Analyst in Workforce Planning Forecasting at Expedia Group, with extensive experience in business analytics and commercial insights.
Title and Current Position
Diego Morales Vela holds the position of Senior Analyst, Workforce Planning Forecasting – EMEA at Expedia Group. He started this role in 2022 and is currently based in London, England. In this capacity, he is responsible for workforce planning and forecasting within the EMEA region.
Previous Roles and Experience
Diego Morales Vela has accumulated extensive experience across various roles and industries. Notably, he served as a Business Analyst in Pricing & Sales Strategy at Third Bridge Group Limited from 2019 to 2020. Prior to that, he was Commercial Analytics Manager at ACCA Global for 9 months in 2019 and has also held positions such as Pricing and Promotions Manager at ACCA Global and Commercial Insight Manager at AstraZeneca. His earlier roles include positions at Vialtus Solutions, British Telecom, and other major organizations.
Education and Certifications
Diego Morales Vela is well-qualified with an MBA from the University of Nottingham. He also studied Civil Engineering, specializing in Hydraulics, at the University of Los Andes and earned a Financial Risk Manager certification from the Global Association of Risk Professionals. These academic achievements underpin his expertise in business strategy, finance, and risk management.
Technical Skills and Tools
Diego Morales Vela has demonstrated proficiency in using various analytical tools to enhance business processes. He has designed automated pricing tools in Excel for quick scenario analysis and developed automated business models for sales forecasting. His toolkit includes Excel, Access, VBA, SQL, Spotfire, and Tableau, which he uses to create KPI dashboards that monitor sales and revenue performance.
Expertise in Strategic Marketing Decisions
With 10 years of experience analyzing competitive environments, Diego Morales Vela provides valuable insights for strategic marketing decisions. He has created segmentation and targeting techniques using weighted rankings to identify high-growth potential customers. His analytical approach supports effective customer segmentation and targeting, ensuring optimized marketing strategies.