Emma Kidd
About Emma Kidd
Emma Kidd is an SEM Manager at Expedia Group, specializing in global bidding strategies.
Current Role at Expedia Group
Emma Kidd currently holds the position of SEM Manager for Global Bidding at Expedia Group. She has been in this role since 2019. In this capacity, she is responsible for overseeing and optimizing global bidding strategies, ensuring that the company's search engine marketing efforts are effectively managed.
Previous Roles at Expedia Group
Prior to her current role, Emma Kidd served in multiple capacities at Expedia Group. From 2017 to 2019, she was the SEM Manager for Global Car & Activities. Before that, from 2015 to 2017, she worked as a Senior SEM Specialist focusing on US Lodging in Bellevue. Additionally, she was a Senior SEM Specialist for Canada from 2014 to 2015.
Career at Razorfish
Emma Kidd worked at Razorfish as a Senior Search Manager for 9 months in 2014. Earlier, from 2010 to 2014, she was a Search Manager based in the Greater Seattle Area. During her tenure at Razorfish, she played a key role in managing and optimizing search campaigns for various clients.
Experience in Search Marketing
Emma Kidd's extensive experience in search marketing began at Marchex, where she held several roles from 2005 to 2008. She started as a Search Marketing Specialist, later becoming Manager of Search Marketing, and eventually a Search Marketing Specialist 2 in 2006 for 8 months. This foundational experience paved the way for her subsequent roles in SEM.
Educational Background
Emma Kidd studied at the Art Institute of Seattle from 2001 to 2002. She also attended Washington State University, where she studied Fine Arts and Photography, earning a Bachelor of Arts (B.A.). Her educational background in the arts has contributed to her creative approach to search engine marketing.