Hoe Kristina
About Hoe Kristina
Hoe Kristina is the Regional Commercial Finance Manager at Expedia Group, with extensive experience in finance and commercial roles across various companies in Singapore.
Title
Hoe Kristina is the Regional Commercial Finance Manager at Expedia Group.
Current Role at Expedia Group
Hoe Kristina has been serving as the Regional Commercial Finance Manager at Expedia Group. She has been with the company since 2017, focusing on regional commercial finance operations in Singapore.
Previous Experience at SunGard Financial Systems
Before joining Expedia Group, Hoe Kristina worked at SunGard Financial Systems, now part of FIS, as a Finance Manager from 2013 to 2017, marking a 4-year tenure. During her time there, she was based in Singapore.
Work at Lear Automotive Corporation
Hoe Kristina was employed as a Project Manager at Lear Automotive Corporation from 2011 to 2013. She spent 2 years in this role, focusing on project management in the Singapore office.
Role at Unilever
Hoe Kristina served as a Commercial Analyst at Unilever from 2009 to 2011. During her 2-year tenure, she was involved in commercial analysis tasks in Singapore.
Position at Banyan Tree Hotels & Resorts
From 2006 to 2009, Hoe Kristina worked as a Senior Financial Analyst at Banyan Tree Hotels & Resorts. Her 3-year stint was focused on financial analysis within the company.
Experience at BAX Global
Hoe Kristina was employed as a Financial Analyst at BAX Global from 2004 to 2006. Over her 2-year tenure, she focused on financial analysis tasks in Singapore.
Background at CSC
Before joining BAX Global, Hoe Kristina worked as an Accountant at CSC from 2003 to 2004 for a 1-year period. Her role was based in Singapore.
Education and Expertise
Hoe Kristina holds a Bachelor's degree in Accounting and Finance from Victoria University. Her academic foundation has supported her extensive career in financial management and analysis.
Key Projects and Initiatives
Hoe Kristina set up the APAC Commercial Finance framework to support over 300% revenue growth and led a finance integration project aimed at improving Greater China supply by over 400%. She also played a key role in defining and executing the Greater China Supply & Demand Strategy over a two-year period.
Recognition and Awards
Hoe Kristina received a spirit award for her finance-focused yet commercially driven approach. She is noted for her strong ability to identify commercial opportunities.